In collaboration with Isabel Prade

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Open Here is the proposal of a brand and universal form language concept which would increase the transparency of the production and consumption of industrially produced food. 

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In our project, we used Ketchup as one of the sample products to show how the brand would be presented and used by the consumer. 

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Each ingredient commonly used by the food industry would be given a symbol, which would be placed in proportion in the packaging.

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The consumer would associate a shape to an ingredient and would be able to choose how much of that ingredient he or she wants in their food.