open here

a form language to eat better

In collaboration with Isabel Prade

Open Here is the proposal of a brand and universal form language concept which would increase the transparency of the production and consumption of industrially produced food. 

In our project, we used Ketchup as one of the sample products to show how the brand would be presented and used by the consumer. 

Each ingredient commonly used by the food industry would be given a symbol, which would be placed in proportion in the packaging.

The consumer would associate a shape to an ingredient and would be able to choose how much of that ingredient he or she wants in their food. 

Making Ketchup
Making Ketchup
Making Ketchup2317
Making Ketchup
Making Ketchup
Making Ketchup
Making Ketchup

Timelapse of The making of ketchup of the brand open here

posters showing conclusions of form language for open here

form study
form study
form study
form study
form study
form study
form study
form study

form study of the ingredients present in industrially produced food

© CLARA ESCALERA 2020

ALL RIGHTS RESERVED